A full outbound engine, for one flat monthly fee.
Tell us who you want to sell to. We research the accounts, write the sequences, run the inboxes and book the meetings — one campaign request at a time, as many as you need. Pause or cancel whenever.
Not sure yet? Book a 15-minute intro callWhat is Outbound Sales as a Service?
Outbound Sales as a Service is a subscription where a dedicated team runs your outbound prospecting for a fixed monthly fee. They build targeted contact lists, write personalised email and LinkedIn sequences, manage sending infrastructure and deliverability, and hand qualified replies and booked meetings straight to your sales team.
How Outbound Sales as a Service works
- 01
Subscribe
Pick a membership and get your private request board the same day. No scoping calls required.
- 02
Request
Add as many requests as you want. Drag the most important one to the top.
“Target ops leaders at Aussie SaaS”“Re-engage closed-lost deals”“Event follow-up sequence”“LinkedIn campaign for the founder”“Find 500 verified contacts”“A/B test new subject lines” - 03
Receive
Most campaigns are researched, written and ready to launch within 3–5 business days.
The Lightning team has shipped work for
Senior people, small client list, no project theatre.
Spark is run by the team behind Lightning Ventures — Dave, Florian and a handful of senior builders. We got tired of month-long scoping, padded quotes and change requests, so we turned the work into a membership. We keep the number of members deliberately small so every request gets senior attention, and we never outsource.
- apps & systems shipped
- 80+
- apps & systems shipped
- delivery velocity at IAG
- 5x
- delivery velocity at IAG
- Y Combinator companies supported
- 10+
- Y Combinator companies supported
It's not a retainer. It's better.
Everything an in-house outbound hire gives you, without the hiring, the overheads or the notice period.
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One board for every campaign
New segment, new offer, new event — add it to the queue and we build it.
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No commission, no per-meeting fees
One fee covers data, copy, sending and reply handling.
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Signal-based targeting
Hiring, funding and tech-stack signals so you reach accounts at the right moment.
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Inboxes that land
Separate domains, warmed inboxes and deliverability monitoring — your main domain stays safe.
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Reporting you can read
Weekly reply, meeting and pipeline numbers synced into your CRM.
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You own the data
Lists, sequences and conversations live in your CRM and sending accounts.
People who've worked with the team.
“Lightning Products has been really helpful in linking all of our systems up!”
“The Lightning team are real hustlers with lived startup experience. They helped us get up and running quickly across sales and growth.”
“Within days of launching our new website, we received more than 30 requests for our instrument and were prepared to successfully manage that pipeline in HubSpot.”
“Their thorough expertise and streamlined methods have allowed us to ship products faster and more efficiently.”
Results, not decks.
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Early-stage growth engine
Sales and growth stood up quickly for VIIZR — 5x lower cost per lead.
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Pipeline in HubSpot
Inbound and outbound demand captured and managed in one CRM for Indee Labs.
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Opportunity cost cut
18x reduction in sales opportunity costs for a Ford-backed SaaS platform.
If it's outbound, it's in the membership.
- ICP definition
- Account research
- Verified contact data
- Cold email
- LinkedIn outreach
- Multichannel sequences
- Personalisation at scale
- Domain & inbox setup
- Deliverability
- Reply triage
- Meeting booking
- HubSpot sync
- Apollo
- lemlist
- Clay
- A/B testing
- Closed-lost re-engagement
- Event follow-up
Outbound Sales as a Service vs hiring vs an agency
| In-house hire | Traditional agency | Spark membership | |
|---|---|---|---|
| Monthly cost | $9k+ SDR salary & tools | $5k–15k + per-meeting fees | One flat fee, tools included |
| Time to first campaign | 2–3 months to ramp | 4–6 weeks onboarding | Within the week |
| Data & sending tools | Extra | Often extra | Included |
| Deliverability risk | On your domain | Varies | Separate domains, managed |
| Commitment | Permanent hire | 3–12 month contract | Pause or cancel any time |
One membership. One price. No surprises.
Outbound Membership
Outbound Sales as a Service
$4,995/month · Founding-member price. Billed monthly, ex GST. Sending tools included.
- One active campaign request at a time
- Unlimited campaign requests in your queue
- ICP research & verified contact lists
- Email + LinkedIn sequences written for you
- Domains, inboxes & deliverability managed
- Replies triaged and meetings booked to your calendar
- Pause or cancel any time
Pause any time
Billing runs in 31-day cycles. Pause mid-cycle and your unused days roll over to when you come back.
Try it for a week
Not loving it in your first 7 days? We'll refund 75% of your first payment.
Want all three?
Bundle automation, content and outbound into one membership. Compare plans →
Outbound Sales as a Service questions, answered.
Still unsure? Book a quick call or email team@lightningproduct.io.
How quickly will campaigns go live?
A new campaign is usually researched, written and ready to launch within three to five business days. New sending domains need about two weeks of warm-up the first time, and we start that on day one.
Do you guarantee a number of meetings?
No. Anyone who guarantees meetings is usually lowering the bar on who counts. We commit to activity, deliverability and transparent weekly numbers, and we optimise every week until the meetings come.
Is there a limit to how many campaigns I can request?
No. Add as many campaign requests as you like. We build one at a time while earlier campaigns keep sending in the background.
Will you send from my main domain?
No. We set up separate look-alike domains and warmed inboxes, so your primary domain reputation is protected. Replies are forwarded straight to you or your CRM.
Is cold outreach legal in Australia?
B2B outreach is allowed under the Spam Act 2003 when the message is relevant to the recipient's role, identifies the sender and includes a working unsubscribe. We build every sequence to those rules and honour opt-outs immediately.
Do you take sales calls for us?
We book qualified meetings into your calendar and hand over the full context. Your team runs the call — nobody sells your product better than you.
How does pausing work?
Billing runs in 31-day cycles. If you pause halfway through, the unused days are saved and picked up again when you resume — so you never pay for a quiet month. Pause from your billing portal or just tell us in Slack.
Can I sign up for just one month?
Yes. There are no lock-in contracts. Plenty of members join for a single month to clear a backlog of campaigns, then pause until the next one builds up.
What is your refund policy?
If you are not happy in your first week, tell us and we will refund 75% of your first payment — no hard feelings. After the first week we do not offer refunds, but you can pause or cancel at any time.
How do I submit requests?
You get a private request board (Trello by default, ClickUp or Linear if you prefer). Add as many cards as you like — a sentence, a Loom video, a doc or a screenshot is all we need. We work through them in the order you set.
Who will I be working with?
The senior Lightning Ventures team — the same people who have shipped work for Bupa, IAG and Ford. We do not outsource or hand you to a junior account manager. You talk to the people doing the work.
Automation as a Service
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Explore content →See if we're a fit.
A 15-minute call. We'll look at your backlog and tell you honestly whether a membership makes sense.